Nokia and the American market

After a smaller decline, Nokia is still the first on the mobile phone market with a share of 38 percent, their main base evidently being Europe. In relation to conquering the American market, the company's policy of rejecting the standard network operator request didn't have very good results. The Finnish manufacturer didn't allow their handsets to be customized according to network operator needs for a long time. This attitude worked well on the very segmented European market, as no operator could afford not to have Nokia phones in its offer. Still, the US market is completely different. The three largest operators, AT&T, T-Mobile and Verizon, expect a maximal integration of their own image and solutions. Samsung, LG and Motorola have been working closely together with operators from the beginning, and so they own most of the market. The Finnish manufacturer has finally realized that it's not worth swimming against the wave. Olli-Pekka Kallasvuo, CEO of Nokia, has reported that their company will pay much more attention to the market, and it has been an important moment in this process that the San Diego research and development center has been upgraded in order to launch phones designed for the US market, in cooperation with the local network operators. The CEO has told that the company won't be focusing only on Series 60 smartphones and future 4G (LTE) solutions, but they are targeting all market segments. Of course WiMAX solutions will be available besides LTE, for example on one of the special editions of the N810 Internet tablet (MID).