Nokia is not too successful on the American market

No matter Nokia dominates 40% of the global marker, their market share is continuously decreasing in the United States, which has been 20% last year, but is currently at 7%. According to market analysts the reason for Nokia's failure are not their devices, but the special qualities of the American market. Most of this market is dominated by CDMA networks, not GSM, on which LG and Samsung are evidently leaders, while Nokia scarcely has any CDMA models. On the other hand AT&T and Verizon Wireless are practically the sole leaders of the telecommunication market and are only willing to distribute phone customized for their own needs and world dominant Nokia showed no sign of being willful to subdue its models to the needs of network carriers.

It seems, however, that the Finnish manufacturer has learned from the lesson. At least this what Mark Luison's (the company's leader in North America) latest strategical decision refers to, which aims a tight cooperation with American networks. In order to achieve this the Finnish giant has designated 300-300 developer engineers that are going to work only on AT&T and Verizon devices. According to market analysts cooperation will not be an easy task, even though Nokia has taken these steps. That's because Nokia's innovative behavior and the importance of their customers' needs were always a key to Nokia's success and this almost completely rejects network-side intervention.