Sony Ericsson W350i - flip-flap

Ericsson T10, T18, T28… all of them are legends by now, exceptionally the last one. What was the common? The flip. The flip which is practically extinct nowadays, this kind of form factor has been killed by sliders, rotatables and clamshells. We don’t want to answer the question why, we’re just happy that it’s back. Because it’s good. It protects the keypad, it’s easy to use, and in our case it also has external keys.

T10, T28 and W350i

Nowadays Sony Ericsson is told off quite a lot by the press (yes, by us too), by readers and users, regarding the lack of innovation. Of course, there is the answer, Xperia that has an unknown launch date, but innovation is not necessarily done only through features. The design might be just as important as functionality. C702 is a great example for this, as Sony Ericsson has cleverly found the gap on the market: there has been no dust- or water-resistant Cyber-Shot phone before. In the case of W350i they took a long forgotten form factor, and they have built a new phone on it, with some added musical features.

Available colors

And they did it good. As a former T10 and T28 owner I was affected when taking into my hands W350i that we got from XXL GSM; I just kept opening it, and closing it, and meanwhile I took out the vintage top phone for a photo. There are many of us like this, and because of this W350i had some advantage, because of sentimental reasons. It’s a nice job, that’s sure.

Together with a T28

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